The appeal of the old spice man commercials essay 895. Old spices the man your man could smell like ads, staring mustafa as a chiseled dreamboat moving through surreal landscapes while brandishing old spice body wash, launched in. The new handsome character is shown in towel clad in his bathroom trying to convince the viewers to purchase old spice body wash so that the men or for women their. Old spice campaign a closer look slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. He then reels it towards the ground and acts like hes fishing. In sum, through its persuasive use of ethos, logos, and pathos, the old spice tv spot titled the man your man could smell like is able to convince its audience that their body wash is the most desirable choice for men.
The man your man can smell like campaign personal branding. Old spice the man your man could smell like the old spice line of products was created in 1938 and was manufactured by the shulton company that was founded in 1934 by william lightfoot schultz. Old spice campaign smells like a sales success, too adweek. Old spices the man your man could smell like commercial. It was made simple to fit the format of the campaign and. The man your man could smell like hello, ladies, look at your man, now back to me, now back at your man, now back to me. Old spice the man your man could smell like old spice wanted a campaign that would appeal to both men and women. To further build buzz, old spice invited consumers to submit questions via twitter and facebook to be answered personally by the old spice guy. Old spice the man your man could smell like hd 720p. Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Next, search strategy played a key role, as we scooped up super bowlrelated terms like superbowl commercials to help drive traffic over super bowl weekend. Old spice the man your man could smell like subtitulado. Please dont forget that the old spice guy skin file should be.
We built our products uniquely for your face, the face of man. Then he brings out a fishing rod with a comb attached to the hook while still staring at the camera. In february 2010, proctor and gamble, creators of old spice, launched the man your man could smell like campaign with an online advertisement featuring previous nfl player isaiah mustafa. Sadly, he isnt me, but if he stopped using ladies scented body wash and. After watching old spices new advertising campaign on television for the first time, i questioned whether. Old spicethe man your man could smell like the economic times. Mustafas personalized videos, he reached more than 100 million followers. Learning theories gibberts consumer behavior examples. I dont know, do you like nonsense, lowimaginativeidea scenes made to feel cool with eyecandy execution and with the borrowed interest of an old classic.
Were not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it. The man your man could smell like was created to do just that. His cadence is pitchperfect, and the conceit gets more charmingly ridiculous. We know men have thicker skin and luxurious facial hairs to grow classy mustaches and thick beards if they so choose. More than 2,000 people sent questions and in a 48hour period. Old spices smell like a man commercial turns 10 and gets a fresh sequel its not a stretch to say that old spice s the man your man could smell like commercial, which dropped in 2010. While the tv ads were funny, the power of the work was in its. Old spice response campaign was more popular than obama. The campaign centers on the man your man could smell like, or old spice man, character played by isaiah mustafa. Type the name of skin old spice guy into the search bar and press enter button. This is done by featuring an attractive actor isiah mustapha in their humorous ad attempting to persuade women to buy old spice shower gel for their male. The first spot called the man your man could smell like debuted on february 8, 2010.
Wait for the page to download your skin and proceed to the nest step. According to a recent oregon business article, the old spice guy campaign was very. Old spices smell like a man, man campaign has been a huge viral success, but has it increased sales. The man your man could smell like ads of the world. To start building buzz with old spices fans, the man your man could smell like first appeared on youtube and facebook a few days before the big game. Next, search strategy played a key role, as we scooped up super bowlrelated terms like superbowl commercials to. Today could be just like the other 364 days you log into twitter, or. Old spice the man your man could smell like new media. Youre on a boat with the man your man could smell like. The sexy isaiah mustafa and the old spice the man your man could smell like campaign first appeared during the super bowl and immediately became a hit. Should old spice man use twoweekold sht on his body.
How much old spice body wash has the old spice guy sold. Oldspice old spice, the man your man could smell like. Five months later, wieden posted a simple message on old spices facebook and twitter page. He has the body, the sexy voice, the selfconfidence, the money, and the. Old spice is a line of products involving body washes, deodorant and bodys sprays for men. In 2010 old spice aired an advertising campaign titled the man your man could smell like that was able to breathe new life into a dated brand. Adidas has become the first sportswear brand in india to cross the rs 1,000cr revenue. The man you man could smell like by holly bradshaw on prezi. There was a mass halt in productivity on the web yesterday as all eyes were on the old spice twitter and old spice youtube account. Close textual rhetorical analysis of an old spice commercial. On tuesday, old spice man isaiah mustafa began collecting.
In february 2010 makers of old spice launched the the man your man could smell like campaign with an online and television commercial with a new character and with clear image. The answer is an emphatic yes, according to the nielsen co. It was appealing to younger generations, and sales of their. Its been three years since old spice first took social media by storm, with a charming, shirtless, overthetop isaiah mustafa as old spice man in the man your man could smell like campaign. Dress like a woman, they wont notice spicy entertainer subscribe unsubscribe 1779. Old spice the man your man could smell like video length. Old spicethe man your man could smell like the economic. To date, highlights include old spice becoming the most watched sponsored youtube channel, winning an emmy for outstanding commercial and taking home nine cannes lions awards. Old spice the man your man could smell like youtube. The goal was to increase body wash sales by 15%, but by may. Today could be just like the other 364 days you log into twitter, it read. With a captivating smirk, twinkling entrancing eyes, and a flirtatious raise of his eyebrows, isaiah mustafa, or the old spice man, starts off the 2010 old spice campaign, the man your man could smell like, with this alluring direct greeting to the lady viewers. Most importantly, the man your man could smell like had a dramatic impact on the bottom line. Evaluation objectives results improve brand image old spice captured 76% of online buzz reach new target audience over half of the online buzz was from women increase sales 27% sales increase in first month increase awareness more than 10 times the number of views for.
To start building buzz with old spice s fans, the man your man could smell like first appeared on youtube and facebook a few days before the big game. But you have to remember that old spice is an old brand. Throughout the video the old spice man is addressing the viewer in confident, rapidfire monologues which promote the benefit of using old spice products, all while progressing through various activities, locations. There was a lot going for the ad at cannes, a lot of buzz around the.
We believe this ad uses classical conditioning behavioural learning. How old spice campaign changed social media the star. Sadly, he isnt me, but if he stopped using ladies scented body wash and switched to old spice, he could smell like hes me. It focuses on educating women on how their man could smell like. If you continue browsing the site, you agree to the use of cookies on this website. Everyone has seen an old spice body wash commercial while waiting for their tv show to come back on. The goal was to increase body wash sales by 15%, but by may 2010, sales of old spice red zone body wash had increased 60% from the previous year. Celebrity endorsement featuring the attractive actor isiah mustapha. Possibly oneupping the bard in annoyance potential, the gentlemans special abilities include im on a horse because the old spice man, aka the man your man could smell like, aka actor isaiah mustafa, has be en known to say those words and suddenly be, ahem, mounted. The old spice campaign grabs consumers attention and develops an interest for products, in turn creating a desire to own the old spice brand and hopefully getting the consumer to make a purchase commitment belch and belch, 2010. Old spice did a series of videos as a part of the smell like a man, man campaign in which they allowed individuals, from celebrities to normal consumers, to ask them questions on their youtube channel.
The slogan smell like a man, man is catchy and brings peoples attention to the screen, but what brings more attention is the logical fallacies presented to the. The roughly good looking man is indicated towelclad in his restroom as he tries to persuade female viewers to buy old spice body wash so their men will. Old spice guy minecraft skin download old spice guy skin. How could we provoke a conversation between couples. Old spice commerical logical fallacies purduefindingnemo.
The campaign, which stars the most interesting man in the world 2. The brilliant old spice commercial hello, ladies, look at your man, now back to me, now back at your man, now back to me. Old spice guy brings 107% increase in sales hello ladies. The overthe top humorous visuals and scripts along with the modern integration of media outlets makes the ads almost impossible to forget. In terms of a slogan, for the campaign they heavily utilized smell like a man, man, the man your man could smell like, and the whistlejingle that has represented old spice for years previous. Click on the download button that would be the big green one on the right side of the page. Old spice used to be known as an old man product, but with the help of innovative and fresh, young marketers. Old spice had eight of the top 11 mostpopular videos on youtube on july 16. Old spice the man your man could smell like marketing. Although a person may never actually buy an old spice product, the fact that the ad was able to stick to them is significant.
Old spice used to be the aftershave your grandfather wore. For a full minute, old spice guy stares at the camera not moving. The man your man could smell like2010 video posting became viral 10 million views rich of traffic increased 7. Sadly, he isnt me, but if he stopped using ladies scented body wash and switched to old spice, he could smell like hes me old spice body wash. Old spice began to target directly with their the man your man could smell like campaign using isaiah mustafa who helped to connect to a younger generation. In the span of about 30 seconds, the old spice model triumphs as a hypermasculine male. Old spice guy challenges fabio at a staring contest. The man your man could smell like campaign followed the aida response process model. A handsome man advertising old spice shower gel, comparing himself with your boyfriend. Old spice the man your man could smell like english. The caption below this youtube ad reads were not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it. But the real success of the campaign came last month, when old spice launched their response campaign, in which the man your man could smell like interacted with fans via an onslaught of.